Putting DTP Group on the First Page Alongside Oracle and IBM

DTP had already been investing in SEO, but the results weren’t translating into meaningful commercial value. They wanted to make organic search a more effective lead generation channel, driving more qualified enquiries through their key commercial pages while strengthening their online presence and authority in a competitive market.

We were brought in to help bridge the gap between SEO performance and business growth, ensuring their investment delivered measurable commercial results.

Our initial audit revealed that DTP had previously consolidated its website, removing a significant number of well-performing pages in favour of a more streamlined structure. While the intention was to simplify the site, the changes had gone too far, resulting in a loss of valuable keyword rankings and organic visibility.

We conducted a Search Landscape Analysis and in-depth keyword research to identify where opportunities had been lost and where the greatest potential for growth existed. Using these insights, we worked closely with the DTP team to reintroduce strategically important pages, strengthen existing content and ensure the website was better aligned with how potential customers were searching.

With established technology giants dominating the search results for many of DTP’s priority keywords, we also recognised the importance of building the site’s authority. Our strategy therefore combined on-site improvements with content and Digital PR activity designed to help DTP compete more effectively in a highly competitive search landscape.

Our approach included:

• Search Landscape Analysis: identifying keyword opportunities, competitor strengths and gaps in the existing site structure.
• Service page optimisation: improving commercially important pages to increase visibility and drive qualified enquiries.
• Refocused informational content strategy: aligning supporting content with relevant search demand and commercial priorities.
• Link magnet assets: developing valuable resources designed to attract relevant, authoritative backlinks.
• Thought leadership and Digital PR: building brand visibility, credibility and authority within the technology sector.

Since partnering with DTP, we’ve delivered significant improvements in organic visibility, authority and lead generation, helping turn SEO into a channel that contributes measurable commercial value to the business.

Our results include:

• 26 additional first-page keyword rankings, including commercially valuable searches such as:
  • Hybrid cloud services – Position 6 (300 monthly searches)
  • Print security – Position 4 (200 monthly searches)
  • Device lifecycle management – Position 1 (250 monthly searches)
  • Cloud repatriation – Position 7 (100 monthly searches)
  • HP WXP – Position 8 (200 monthly searches)
• 411 additional organic clicks, increasing visibility and driving more potential customers to the website.
• 89 backlinks from DR30+ websites, strengthening the site’s authority and ability to compete in a challenging search landscape.
• 3x increase in AI referral traffic, extending DTP’s visibility beyond traditional search engines.
• 40% increase in organic conversions, demonstrating the commercial impact of the strategy.

Our work together also earned us a shortlist place for Best Use of Search – B2B (Small) at the European Search Awards, recognising the impact of our approach in a highly competitive industry.

These results demonstrate how a commercially focused SEO strategy can help a business compete with established industry leaders while delivering meaningful growth in organic enquiries.